The at symbol (@) has become an integral part of digital communication, even though its history goes much deeper than the internet era. Today, the at sign is a common part of email addresses and social networks. Its journey, however, began as a practical mark on business documents. This simple symbol has transformed from an accounting notation into a universal icon of the modern age and has become one of the most significant characters of the online world.
The at sign and its history in the online world
The @ symbol has its origins in 16th-century accounting records, where it denoted „per“ or „each“ in commercial transactions. Although it was long overlooked, its role changed fundamentally when Ray Tomlinson used it in 1971 as a separator in the first email address.
Since then, the at sign has become an essential part of digital communication. Its simplicity and recognizability have ensured that today it symbolizes connecting users worldwide—not only in emails but also on social networks.
- Accounting mark – historically indicated commercial transactions.
- The at sign in emails – a key role since 1971 thanks to Tomlinson.
- Icon of the internet – has become a global symbol of connecting people.
How to type the at sign on a keyboard?
Even though the at sign has become a symbol of the digital age, typing it on a keyboard can be a challenge for some users. Depending on your device and language settings, the method can vary slightly.
- Windows – use the key combination Right Alt + V.
- Mac – on Apple devices, press Option + 2.
- Mobile devices – on smartphones, the at sign is part of the special characters keyboard.
The at sign on social networks
On social networks, the at sign is not only used in email addresses, but it’s also an important element of online communication. Its use has expanded into marketing and user interaction as well.
- Mentioning users – on platforms like Twitter, Instagram, and LinkedIn, the at sign is used to tag other accounts. This makes interaction easier and increases post reach.
- Marketing and brand identity – the at sign is used in marketing and branding strategies for easier discovery and improved brand awareness.
Psychology and the role of @ in UX design
Although primarily associated with email and online communication, the @ symbol plays an important role in UX design. Its use has become part of modern interfaces, helping navigation and improving user interaction with websites and apps.
Visual appeal and interface simplification
- The @ symbol draws attention and gives interfaces a clean, modern look. It’s used where it’s important for users to immediately grasp its meaning—for example, on message buttons or as a shortcut for mentioning users in comments.
BONUS: @ in contemporary art and culture
The @ symbol has become not only a symbol of digital communication but has also found a place in art and architecture. Some artists and architects use it to convey modern aesthetics and connectedness.
- Artists – Jenny Holzer, known for text-based installations, explores the power of symbols and text, which also relates to the @ symbol as a sign of connection. Nam June Paik, a pioneer of video art, used modern technologies to express ideas, reflecting the significance of the at sign in the digital age.
- Architects – Zaha Hadid used flowing forms in the design of the Heydar Aliyev Center that evoke the aesthetics of the @ symbol and connection.
Useful links:
- https://en.wikipedia.org/wiki/At_sign
- https://www.britannica.com/topic/at-sign
- https://www.thesaurus.com/e/grammar/at-sign/