Glossary

The online world is full of terms and abbreviations that can be confusing — especially if you’re just starting to navigate it. This glossary helps you understand the most common concepts from the fields of the internet, marketing, technology, and social media. It clearly and simply explains what terms like SEO, algorithm, or engagement mean. It’s useful both for beginners and for those who just want to refresh their knowledge.

# A  B  C  D  E  F  G  H  CH  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y

#

4P

A

A/B Testing

AdBlock

Advertorial

Advertising

AGI (Artificial General Intelligence)

Affiliate system

Agile Development

AIDA

AI Image Generators

Action Plan

Acquisition

Algorithm

Algorithm Instagram

Allocation

Ambient advertising

AMP (Accelerated Mobil Pages)

Anchor text

Attribution

Attribute

Artificial Intelligence (AI)

at sign @

B

B2B

B2C

B2G

Baby Boomer Generation

Backend

Balanced Scorecard (BSC)

Banner

Bard

BCG Matrix

Benchmarking

Bidding

Blogosphere

Bounce rate

Brand

Brand ambassador

Brand awareness

Brand equity

Brand management

Brand manual

Brand vendor

Brand visual style

Brainstorming

Breadcrumb Navigation

Brief

Browser

Budget

Business plan

Buzz marketing

C

C2B

C2C

Captcha

Citylight

Cloud

CLV (Customer Lifetime Value)

CMS

Contact Database

Community management

Content Hub

Content marketing

Cookie banner

Cookies

Copyediting

Copyright ©

Copywriter

Copywriting

Core Web Vitals

CPM

Communication strategy

Competition

Competitive advantage

Conversion

Conversion rate

Crawler

Crawling

CRM

Cross-selling

Crisis communication

CSV (Comma-Separated Values)

CTA

CTR

Customer

Customer journey

CX (Customer Experience)

D

D2C (Direct to consumer)

Dall-E

Deceptive advertising

Decision Paralysis

Database

Deadline

Decision maker

Deep link

Demand Generation

Demarketing

DKIM

Dropshipping

Digital marketing

Dimension

E

Early adopters

E-business

E-commerce

Editorial

E-mailing

E-marketing

Engagement

Error page 404

E-shop

Event marketing

Extranet

Eye tracking

F

FAQ

Favicon

Focus group

FOMO

Follower

Framework

Freelancer

Frontend

Flash mob

Flutter

Fulltext

Funnel

G

Generation X

Giveaways

Google Discover

Google Trends

Golden ratio

Guerilla marketing

Guest post

H

Hackathon

Halo Effect (The power of first impressions)

Hashtag

Headless CMS

Headings

Hoax

Homepage

HTML

CH

Changelog

Chatbot

ChatGPT

I

ID

Imprese

Indexing

Infotainment

Influencer

Influencer marketing

Internet Search Engine

Internal Communication

Intranet

Instagram bio

Iteration

J

Jingle

K

Keyword

Knowledge management

KPI

L

Landing Page

Language model

Layout

LCP

Lead

Lead magnet

Linktree

Logo

Logotype

Long Tail

Love brand

Lorem Ipsum

Loyalty program

M

Mailer

Malware

Market Analysis

Marketing agency

Marketing books

Marketing strategy

Marketing services

Marketing information system

Marketing channel

Marketing manager

Marketing plan

Marketing specialist

Market Segmentation

Marketing reserch

Machine learning

Machine code

Margin

MD

Media buyer

Medialist

Media plan

Media image

Metadata

Meta description

Meta title

Microcopy

Microsite

Media Monitoring

Moodboard

Motivator

Multitasking

MPV (Minimum Viable Product)

MVP

N

Native advertising

Net Monitoring

Networking

Neuromarketing

Neural Networks

Newsletter

Nomofobie

NLP (Natural Language Processing)

O

Omnichannel

Onboarding

Online marketing

OOH

Open rate

Open source

Outsourcing

P

Penalty

Password manager

Password generator

Perex

Personalization

Personas

PESTLE

Phishing

Placeholder

Podcast

Pop-up

POS/POP

PPV (Pay per View)

Preheader

Press release

Presskit (presspack)

Press trip

Pricing

Price formation

Prioritization

Prompt

Proof of concept

Proofreading

Promotional material

Public relations

Publishing Plan

Push notifications

PWA

Q

QR code

R

Ransomware

Reels

Remarketing

REST API

Retail

Retention

RFM segmentation

Roadmap

ROI

RSS

S

SAAS

Sales promation

Scam

Scrum

SEM

SEO

SEO Article

SERP

Seznam search engine

Server

Semantics

Script

Slogan

SMART method

SMM

Social proof

Social media

SPAM

Satisfied customer

Spoofing

Sponsoring

STDC

Stories

Storytelling

Strategic thinking

Strategic planning

Strategy

Survey

SSI (Social Selling Index)

T

Tag

Target group

Targeting

Teaser

Technology

Telemarketing

Testimonial

Tone of Voice

Tooltip

Touchpoint

Traffic

Transaction

Three-tier architecture

TV Share

U

UGC

UI (User Interface)

Upgrade

URL

User agent

User Friendly

USP

UVP

UX writing

V

Validator

Valuation

Viral marketing

Vishing

Vlog

VRIO

W

Waterfall model

Web scraping

Widget

Wireframe (wire model)

WordPress

X

XML

Y

YouTube Shorts

Four Crowns – Marketing Agency

At Four Crowns, we highly value regular and open communication. Whether you have a question, are considering joining our team, or are interested in collaborating, don’t hesitate to reach out to us. We’re here to support the growth of your business, no matter its size.

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