Marketing glossary

The world of marketing has its own language — full of abbreviations, foreign words, and terms that may not be clear at first glance. This glossary helps you understand what concepts like branding, CPC, lead, or remarketing mean. Everything is explained simply and clearly, so even beginners can easily navigate the world of marketing.

# A  B  C  D  E  F  G  H  I  K  L  M  N  O  P  S  T  U  V

#

4P

A

A/B Testing

Advertising

Advertorial

Affiliate systém

AIDA

Action plan

Acquisition

Algorithm Instagram

Ambient advertising

Anchor text

Attribute

B

B2B

B2C

B2G

Banner

Benchmarking

Bidding

Bounce rate

Brand

Brand ambassador

Brand awareness

Brand equity

Brand management

Brand manual

Brand visual style

Business plan

Buzz marketing

Bounce rate

C

C2B

C2C

Citylight

CLV (Customer Lifetime Value)

Competition

Conversion

Competitive advantage

Communication strategy

Community management

Content Hub

Contact Database

Content marketing

Crisis communication

Copyediting

Copywriter

Copywriting

Core Web Vitals

CPM

Customer

Crawling

CRM

Cross-selling

CTA

CTR

Customer

Customer journey

CX (Customer Experience)

D

D2C (Direct to consumer)

Demand Generation

Deceptive advertising

Demarketing

Dimension

E

Editorial

E-mailing

E-marketing

Engagement

E-shop

Event marketing

Eye tracking

F

Focus group

Follower

Freelancer

Funnel

G

Giveaways

Google Discover

Google Trends

Guerilla marketing

Guest post

H

Halo Effect (The power of first impressions)

Headings

Hashtag

I

Imprese

Indexing

Influencer

Influencer marketing

Instagram bio

K

Keyword

KPI

L

Landing Page

Layout

LCP

Lead

Lead magnet

Loyalty program

Logo

Logotype

Long Tail

Love brand

M

Mailer

Market Segmentation

Marketing books

Marketing agency

Marketing strategy

Marketing services

Marketing information system

Marketing channel

Market Analysis

Marketing manager

Marketing plan

Marketing specialist

Marketing reserch

Media buyer

Media plan

Media image

Meta description

Meta title

Microcopy

Microsite

Media Monitoring

Moodboard

N

Native advertising

Net Monitoring

Neuromarketing

Newsletter

O

Omnichannel

Online marketing

OOH

Open rate

P

Penalty

Personalization

Personas

Pop-up

POS/POP

Price formation

Preheader

Press trip

Press release

Proof of concept

Promotional material

Public relations

Publishing Plan

S

Sales promation

Scrum

SEM

SEO

SEO Article

SERP

Slogan

SMART method

SMM

Social proof

Social media

Satisfied customer

Sponsoring

STDC

Stories

Storytelling

Strategy

Survey

SSI (Social Selling Index)

T

Targeting

Target group

Teaser

Telemarketing

Testimonial

Traffic

Tone of Voice

Touchpoint

U

UGC

UI (User Interface)

USP

UVP

UX writing

V

Viral marketing

Vlog

VRIO

Four Crowns – Marketing Agency

At Four Crowns, we highly value regular and open communication. Whether you have a question, are considering joining our team, or are interested in collaborating, don’t hesitate to reach out to us. We’re here to support the growth of your business, no matter its size.

Are you ready for a change? Contact us and together we’ll create a strategy for your success.

Contact

+420 725 993 912
sales@four-crowns.com

Four Crowns © 2026