A cookie banner is an essential part of any website that uses cookies to ensure a better user experience. The cookie banner is how websites inform users about the use of cookies and obtain their consent. This process is key not only for legal liability, but also for transparency and the protection of users’ privacy. In this article, we’ll look at how to implement a cookie banner correctly and what to consider when setting it up.
What is a cookie banner and why is it important?
A cookie banner is a notice that appears on websites and informs users about the use of cookies. It is a tool that helps ensure compliance with data protection laws, especially GDPR. Users must be clearly informed about which cookies are used on the site and how their personal data will be handled. It is important that this consent is given actively, not passively—that is, the user must actively click to agree.
Legal framework and the need for consent
Under GDPR, user consent to the use of cookies is required when cookies collect personal data. Every website must clearly state which cookies it uses and allow the user to consent to or refuse their use. A cookie banner is therefore not just a recommendation but an obligation. If consent is not obtained properly, it can lead to legal penalties.
Importance for protecting user privacy
The cookie banner helps protect users’ privacy by giving them the ability to control what data the site collects about them. Without consent, it is not possible to collect personal data through cookies, which ensures greater privacy protection. Users have the right to decide what information will be collected and how it will be handled. Transparency in this regard builds trust between the user and the service provider.
How to set up a cookie banner correctly?
Setting up a cookie banner requires attention to detail so that it is both legally compliant and user-friendly. Proper setup includes not only informing users, but also technical implementation that ensures compliance. This means the cookie banner must be clear, easy to understand, and allow users easy access to consent choices. If you do not obtain consent correctly—or at all—it can lead to legal issues and a loss of user trust.
Key elements of a cookie banner
A cookie banner must include several basic pieces of information to comply with legal requirements. The first step is a clear statement that the site uses cookies and for what purposes. Users must be able to give or refuse consent to the use of cookies. It is also important to provide links to details about cookies, such as a cookie policy page.
Among the key elements of a cookie banner are the following.
- Text informing about the use of cookies.
- The option to consent or refuse.
- A link to a detailed explanation of cookies.
Types of consent and user options
Users must be able to decide which cookies may be stored on their device. The consent option should be clearly presented, and the user should have control over which cookies they accept. In practice, users should be able to choose between accepting all cookies, selecting specific categories, or fully rejecting them. It is important that users do not feel that consent is automatic or pre-ticked. Provide them with several consent options.
- Accept all cookies.
- Accept only necessary cookies.
- Option to choose specific cookies.
Design and user-friendliness
The design of the cookie banner should be simple and clear so that users don’t have to look for information or controls. The banner should be clearly visible, but it should not disrupt the user experience when browsing the site. User-friendliness is key to ensuring that consent is truly informed and voluntary.
When designing a cookie banner, consider the following.
- Visibility and position of the banner on the page.
- Clarity of the text and controls.
- Offering user-friendly options.
Common mistakes and how to avoid them
A number of mistakes can occur when implementing a cookie banner, which can result not only in legal issues but also in a loss of user trust. An incorrect setup can lead to visitors not knowing what data is being collected about them, or that consent is not sufficiently informed. Avoiding these mistakes is key to the proper functioning and legality of websites.
Insufficient informed consent
One of the most common mistakes is failing to sufficiently inform users about the types of cookies the site uses and the purpose of collecting them. If the banner does not include enough information about which cookies are used (for example, for analytics, personalization, or advertising), user consent is not considered informed. Every user must have a clear idea of what data will be collected about them and for what purpose. Otherwise, the consent is invalid.
- Specify exactly which cookies you use.
- Include links to the privacy policy and cookie policy.
- Make it easy for users to access information.
Incorrect banner placement and size
Another common mistake is placing the cookie banner poorly on the page, which may lead to users not responding to it or overlooking it. The cookie banner should be positioned so that it is immediately visible on the first page load. If the banner is too small, placed in an unsuitable location, or overlaps important page content, it can affect not only its effectiveness but also the overall user experience.
Ignoring changes in legislation
Laws and regulations concerning the use of cookies and personal data protection are constantly evolving. Ignoring new requirements, such as changes in GDPR or national legislation, can lead to legal penalties. Sites that do not regularly update their cookie banners risk falling out of compliance with current legal standards.
- Update the banner regularly in line with legislative changes.
- Ensure all cookies used comply with current laws.
- Adapt the banner content to new legal requirements.
Useful links:
- https://www.osano.com/articles/cookie-banner
- https://securiti.ai/blog/cookie-banner/
- https://www.cookiebot.com/en/cookie-banner/