Vlogs have become an inseparable part of the internet thanks to their dynamism and easy consumption. In recent years, vlogs have become a very popular alternative to traditional blogs. With our growing reliance on visual content and fast information consumption, vlogs have become a favorite way to share personal stories, opinions, and even marketing messages. This article focuses on why vlogs dominate the internet today and what lies behind their huge success.

History: what came before today’s vlogs?

Blogs first appeared in the 1990s as simple online diaries where people could share their personal opinions and experiences.

• At that time, blogs were primarily a text format where authors focused on writing articles, opinions, and stories.
• This form of communication was ideal for early internet users looking for a way to share their thoughts with a wider audience.
• Over time, blogs became a tool for sharing information on a variety of topics—from fashion to politics.

Precursors to vlogs: the first videos on the internet and the shift to video blogs

As internet connectivity improved and video cameras became more accessible, interest in video content began to grow.

• The first videos on YouTube and other platforms allowed users to share content in a dynamic format, which led to a natural shift from static text to video.
• The first video blogs appeared in the early 21st century, when people started uploading personal videos accompanied by commentary or stories.
• In 2005, the term „vlog“ was coined, launching a new form of expression on the internet.

Evolution and growth of vlogs: a popular form of expression

Vlogs spread massively throughout the 2000s thanks to the rapid development of video platforms such as YouTube.

• With increasing access to technology and internet connectivity, vlogging became accessible to a broader public.
• Vlogs made it easy and quick for users to share their stories, opinions, and experiences through a visual format.
• This shift to video challenged traditional text blogs, which began to recede into the background.
• Vlogs gained popularity quickly due to their appeal and ability to grab attention in seconds—in contrast to text articles that require more time to read.

Vlogs and user psychology: marketing in a fast-paced era

Today, with the sheer availability of information and an ever-growing number of stimuli, users focus more on quick content consumption. Vlogs meet these needs by providing short, entertaining, and visually appealing formats ideal for fast consumption.

• Fast content that doesn’t require lengthy reading but allows instant understanding is desirable for today’s users.
• Watching videos is easier and more enjoyable for most users than focusing on text, which requires time and attention.

Accelerated lifestyle: vlogs as an easy-to-consume format

In today’s hectic world, time is precious, so it’s no surprise users seek formats that don’t burden them and offer quick access to information. Vlogs provide exactly what they want—rapid content consumption without taking too much time.

• Videos can be short and content-focused; users can watch them in a few minutes, for example during a commute or while waiting for a meeting.
• The video format conveys emotions and visual cues, ensuring greater engagement and sustained attention.
• Easy switching between vlogs is ideal for users, who can move to the next content within minutes without having to scroll through text.

Preferred formats: why do users prefer watching over reading?

Internet users increasingly choose visual and audiovisual content because it requires less effort than reading. Vlogs meet this need because watching videos is intuitive and pleasant, while text demands greater concentration.

• The visual format is easier for the brain to process, meaning users can focus on the content without the effort of complex reading.
• Vlogs are dynamic and interactive; viewers can easily get immersed in what’s happening, which supports emotional connection.
• Personalization and authenticity play an important role, as vlogs let creators show their character and approach, which attracts viewers.

How marketing uses vlogs for effective communication and promotion

Marketers quickly realized vlogs are an effective tool for reaching a wide audience. Vlogs enable authentic and direct communication, which is highly valuable for brands—especially when it comes to building customer relationships.

• Vlogs are often used to present products, reviews, and tutorials, helping brands increase awareness of their products and services.
• Influencers and vloggers have become important partners for brands that understand their impact on audiences.
• Vlogs are an increasingly important way for marketing to achieve authentic connections with target groups and ensure customer loyalty.

Vlogs: which topics are trending online?

Let’s look at the most in-demand topics and the influencers who broke through.

Personal vlogs: documenting everyday life

Personal vlogs show creators’ daily lives and give viewers a glimpse into their privacy. This type of vlog is very popular because people like to watch authentic, unfiltered stories of everyday people.

• Casey Neistat – known for his video documentaries about everyday life in New York.
• Zoella – a British vlogger who shares personal experiences and life tips.

Educational vlogs: sharing knowledge and tutorials

Educational vlogs focus on providing information and learning materials. These vlogs are highly attractive because people want to gain new skills and knowledge in a convenient, entertaining video format.

• CrashCourse – an educational channel focused on various fields of science and history.
• Ted-Ed – known for its short and engaging educational videos.

Review vlogs: evaluating products, services, or experiences

Review vlogs focus on evaluating and testing products and services, helping viewers make decisions. This format is very valuable for brands because direct, independent reviews can influence purchase decisions.

• MKBHD – a YouTuber focused on reviewing tech products.
• Tati Westbrook – a beauty influencer who reviews cosmetics and offers personal products.

Travel vlogs: traveling and discovering new places

Travel vlogs focus on traveling and discovering new destinations. These vlogs attract viewers looking for inspiration for their own holidays—whether exotic destinations or outdoor adventures.

• FunForLouis – a vlogger focused on travel and adventures around the world.
• Kara and Nate – a couple documenting their trips around the world.

Lifestyle vlogs: lifestyle and trends

Lifestyle vlogs cover a wide range of topics, from fashion and beauty to everyday routines. This format is popular among younger viewers who want inspiration across different lifestyle areas.

• James Charles – an influencer focused on makeup and personal style.
• Jenn Im – a vlogger who shares trends in fashion, lifestyle, and beauty.

Vlogs focused on specific interests: cooking, sports, technology, and more

This type of vlog includes very specific interests such as cooking, sports, technology, or animals.

• Binging with Babish – a YouTube channel focused on cooking, especially recipes inspired by films.
• iJustine – YouTuber, who shares news from the world of technology and gaming.
• The Try Guys – a team focused on various challenges, including sports and other interests.

Useful links:

1. https://en.wikipedia.org/wiki/Vlog
2. https://www.locationrebel.com/how-to-vlog/
3. https://kit.com/resources/blog/how-to-vlog